Established in 1962, Olympic Cards Limited company is the manufacturer and supplier of invitation cards for all occasions. The company provides best quality cards as well as well crafted kudhan meena works and high quality printing services covering all segments of the field. The Founder Mr.N.M. Habibullah,and the Chairman-Managing Director Mr. H.Noor Mohamed, are tycoons in the printing industry with 46 years of experience. A dedicated, talented and determined young generation is behind them.
Olympic was incorporated into a Public Limited company in the year 1992 April. Since then, the company had a vast expansion on all fields in the invitation cards Industry in India. The company went on developing with latest technology and young generation’s idealist works in this field which led to high quality level, quality control, which increased its reputation and goodwill and also established classical standards in the industry like perfection, reliability and quality. Olympic has always enjoyed a monopoly in this industry since 1962 even though many new competitors are there in this field.
Industry at a glance
Wedding Cards
The wedding cards industry has grown hugely due to an increase in demand for gracefully designed wedding cards. The earliest kinds of invitations were handwritten and decorated with great care. Later, a typed version on various kinds of papers emerged. Invitations assumed a bigger dimension as they started getting printed. More decorations, colours and styles were involved making invitation cards - both a visual treat and a lucrative business.
Recent years have seen a shift from the usual trends. Traditional wedding cards with common illustrations of a young couple holding hands, simple images of deities, or the picture of entwined hearts have given way to computer-created graphics and designs. Wedding cards were initially made on traditional yellow paper but today different varieties of paper and boards such as Ivory Board, Colour Board, Handmade Art Paper, Nonwoven sheets and velvet cloth are used for the same.
The wedding card market in India for the ten million marriages performed annually is estimated by industry sources to be currently worth Rs8,000 to Rs10,000 crore. On an average, an Indian family spends close to Rs20,000-30,000 on invitation cards for a wedding that costs Rs15 lacs. The elaborate wedding invite comes with the main card and three to four add-on cards. Different types of wedding cards as per religion and designer cards, scrolls, handmade invites and jewelled cards are available in the market. Cards are available in various shapes and sizes besides the regular rectangular shape. There are simple abstract designs on henna-red handmade paper or more realistic forms on gold, silver or ivory printed sheets. Silkscreen printing and offset printing are in vogue. Printers source paper from Punjab and Madhya Pradesh, and from cities like Delhi, Kolkata and Ballarpur. Most of the imported paper comes from Japan, Indonesia and Italy.
Greeting Cards
According to industry sources, the estimated greeting card market was around Rs300 crore in 2008. The organized sector accounts for more than 50 per cent of the greeting card market and Archies Greeting Cards accounts for around half of the organized sector. The Company deals in brands like American greetings, Carte blanche, Fizzy Moon, and Russ Berrie. Bulk orders by corporates drive the seasonal sales of greeting cards. While some card manufacturers, experiencing a decline in greeting card demand due to more eco-friendly and economic alternatives like SMS and e-greetings, have moved to the gifting segment, others have introduced newer designs that exhibit emotive expressions and add value to the greeting.
The gifting segment, which constitutes a huge market, has many players from the social expression card segment. Some of the companies have tied up with several international brands to bring gifting in a big way keeping in mind the growing affluent society and the desires of the Indian consumer.
Stock Recommendation
The stock is looking good for short term to long term investment.
Wealth Stroke's price target are as follows -
1) 100 to 110 in 6 Months to 9 Months
2) 150 to 180 In long term
0 comments:
Post a Comment
Let Us Know Your Opinion!