LIC Housing Finance Ltd (LICHFL),
incorporated in 1978, is engaged in the business of providing housing
loans, with the objective of making the much coveted dream of owning a
home accessible and affordable. Its main business is to provide
long-term housing finance to individuals, professionals and to builders
& developers for residential & commercial projects.
LICHFL – Ready to augmenting its position of 2nd largest player in Housing Finance
LICHFL is 2nd largest player in
Housing Finance Industry with a market share of 11%, and is augmenting
its position for increasing its market share in highly competitive home
financing space. Also better and controlled focus on a single market
gives it a competitive edge over Banks. Management foresees strong
demand scenario over the next 7 years considering the supply gaps and
under penetration for financing affordable housing, despite of some
pockets remaining soft. It has strong pan India presence with 193
offices and +10,000 agents to extend its marketing reach with strong
brand recognition of its parent LIC.


