Britannia Industries Ltd (BIL) is one
of the largest food companies in India with presence in bakery and dairy
products. It also forayed into the breakfast cereals category in FY11.
BIL – One of the Key Players in the Branded Biscuits Category
BIL is one of the key players with ~1/3rd
market share in India’s $2.2 bn branded biscuits category having 7
power brands in its kitty (Good Day, Marie, Tiger, Treat, 50-50, Milk
Bikis & Nutri Choice). According to the management, BIL’s household
penetration at the moment is ~50% which is more...